Walnut Studiolo is offering rewards and discounts for customers, fans, creatives, creators, and influencers who help spread the word about us! We have a generous referral discount for customers and their friends/family, and affiliate commission programs through two major networks: Shopify Collabs and YouTube.
In this post, we'll explain why we created a referral and affiliate program, and share more details about the networks.
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Why?
As a small family business, it's hard for us to get our name out there. When it comes to marketing, our number one source is Word of Mouth. This results from having quality products and excellent customer service. We appreciate your referrals and good reviews - they keep us going!
But to meet the critical mass of sales required to keep our business afloat, and our rent, salaries, and health insurance paid, we often have to do additional marketing. That has unfortunately usually been online advertising, on Google, Etsy, Pinterest, Bing, and more.
Advertising sucks, and so does all its downstream effects. Because of that, we focus on search advertising, where the goal is to show up when people are looking for us and our products. We have a very limited marketing budget as a small brand making their own goods. it can be hard to make advertising effective with small spends.
But more importantly: we'd much rather those few marketing dollars go to individual friends, fans, followers, and creative people than huge corporations.
We've tried influencer marketing in the past on a small scale, but found the programs hard to manage on our own. Coupon codes got compromised on discount sites, and the bookkeeping was a nightmare. When our website host, Shopify, created programs that made it easy to offer rewards and connect our store to networks of creators, we signed up.
Family & Friend Referral Discounts
We offer a special referral discount for customers and fans who share our work -- discounts for both you and your friend!
We share a unique-to-you discount code that you can share with friends, family, or your entire network that earns them a generous discount off their order. Once that link is used in a purchase, we send you a unique code for another generous discount for your next order as a thank-you.
This service is provided by our reviews app, Judge.me. We have been collecting honest reviews from our customers for nearly 10 years with this program.
Your unique code is shared on the checkout page, and will always be accessible on your order status page, shared in all order confirmation and update emails. You can find your discount on your recent order status page, or contact us if you need help finding yours!
Affiliate Programs
We offer several incentives for referrals to folks with large followings on social platforms. We'd love for our customers with large friends and family networks to consider joining us here!
Discounts for Followers. We'll share a unique discount code for your followers.
Commission on Sales. You'll earn a commission calculated as a percentage on product sales on new customers and return customers.
Gifts and Samples. We do offer limited gift and sample options for approved affiliates. This is a bit problematic for us, as a handcraft maker using an expensive material. However, we completely understand that for influencers and creators, they may need the actual product in person to take photos or videos. For samples, we may request that the item be returned when complete: we'll provide the postage-paid return envelope.
Commissions and offers may be different between programs and may change from time to time. Get the details on the commission amounts and gift options by joining our programs!
Social Media: Shopify Collabs Affiliate Program
The Shopify Collabs program brings together millions of stores and millions of creators in one marketplace, making it easy for shops like us to work with many creators, and for creators to work with lots of shops.
Anybody can apply to join Walnut Studiolo's affiliate program using Shopify Collabs. But to join the network-wide Shopify Collabs program, creators must have a minimum of 1,000 followers on any one social platform.
All of the tracking and calculations is provided by Shopify Collabs, for both creators and brands like us. They automatically create the affiliate links, match them to sales, calculate the commissions, and process the payments as a neutral third party. Learn more about the Shopify's Collabs program >>>
YouTube Shopping Affiliate Program
Creators with YouTube channels can also monetize referrals through the YouTube Shopping affiliate program. YouTube has specific requirements for eligibility, including at least 10,000 followers, membership in the Partner Program, and certain content creators are disallowed, such as content for kids or music channels.
Learn more about YouTube's Shopping affiliate program >>>
All of the tracking and calculations is done through the Google/YouTube app on our Shopify store. Google/YouTube provide the product tags, matches them to Shopify sales, calculates the commissions, and processes the payments as a neutral third party.
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